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When It Comes To Internet Speed, Is It Time For A New Minimum?
Did you know that the Federal Communications Commission (FCC) currently defines “high-speed internet” (i.e., “broadband”) as speeds of 4 mega bits per second (Mbps) for downloading and 1 Mbps for...
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Virtual Reality – The Next Big Marketing Star?
As Shark Week wraps up its 27th year of fascinating audiences with real-life stories, complete with compelling, visually enticing facts and features of the unknown, many are already anxious for Shark...
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The Undiscovered Country of the “Internet of Things”
In January, I wrote about the technology evolution known as “The Internet of Things,” and I thought it was time to check on the status of “IoT” and what’s ahead short and long term. Next week, Cisco...
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Chip-based Technology To Combat Fraud
Recently, data breaches and credit card fraud have been in the headlines starting with the massive attack on Target in December 2013 when every location across the country was hacked and nearly 40...
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Cash, Check or … Heartbeat?
With technology at the forefront of society, wearable technology has become a digital trend that continues to grow. Consumers can monitor their health, make calls and take pictures among other things...
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Real Time Mobile Alerts Are Coming To A Store Near You
Black Friday has come and gone and, now, as everyone is preparing for the fast-approaching holidays, businesses are doing everything they can to notify consumers about the latest sales, offerings and...
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New Year, New Technology
We may not be able to drive flying cars or have a robot that lives along side of us to take care of our kids, cook our meals and clean our houses, but 2015 will offer the masses several other...
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The Force Is Strong With “These Two”
A long time ago, in a marketing galaxy far, far away, “technology” wasn’t a common term synonymous with marketing. But in today’s digital world, that is quickly changing. Marketing efforts are...
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Smartwatches Add New Dimension to Mobile Strategy
Mobile strategies are no longer a trend, but a necessity. The days of merely discussing how to appeal to mobile users are behind us, and now, marketing executives are allocating a larger portion of...
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Smart Homes Might Just Be The Future
The debate of traditional websites vs. downloadable apps is an ongoing conversation for marketers, but the end goal remains the same… giving consumers access to the information they need, right when...
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App Helps Parents Keep Track of Children
With iPhones® being commonplace in most kids’ hands these days, it’s a huge challenge for parents to manage and limit their child(ren)’s device — and data — usage. The reality is texting, Instagram®,...
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Virtual Reality Is Becoming Ad Reality
A new point of view is taking the advertising industry by storm and it’s allowing consumers to get in on the action. Many tech savvy companies are beginning to give consumers a virtual look into their...
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