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Virtual Reality Is Becoming Ad Reality

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Virtual RealityA new point of view is taking the advertising industry by storm and it’s allowing consumers to get in on the action. Many tech savvy companies are beginning to give consumers a virtual look into their brands providing an experience that they will likely always remember. With the cost of the equipment necessary to give customers a virtual experience being a large hurdle that brands must overcome, research firm MarketsandMarkets, “forecasts that companies that manufacture virtual reality hardware will generate $1.06 billion by 2018.”1

So for now, virtual reality advertising is limited to large events, but it doesn’t make it less impactful.

Take Gatorade®. The well-known sports drink brand uses athletics and competition to appeal to the dreams of many who want to be part of the big game. Gatorade has used virtual reality to allow Washington Nationals fans step into the shoes of MVP contender Bryce Harper. You hear the crowd cheering while you are thrown a ball at a speed like you have never seen done before. You hear the sounds of the crowd, almost smell the hot dogs and stale beer and most of all, feel like a major league baseball player at bat.

Other brands riding the VR wave are Coca-Cola®, Nissan®, Jim Beam®, Mountain Dew® and Volvo®. Many others will be following on this bandwagon as digital advertising dollars are increasing to keep their brand on the cutting edge of technology and top-of-mind.

Source:

1. http://adage.com/article/digital/virtual-reality-advertising-s-big-thing/294328/

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